Sponsored by Amazon Web Services (AWS), "The Business of Product Management II" offers a comprehensive exploration of real-world product management lessons from industry giants like Amazon, Tesla, Uber, Facebook, and more. This course, the second in the ACE Recommended Real-World Product Management Specialization, equips learners with invaluable insights and practical strategies to excel in the dynamic field of product management.
Upon completing all four courses in the specialization, participants can earn up to 6 college credits, making this an ideal choice for individuals seeking to advance their careers in product management.
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This course is divided into three modules, each offering in-depth exploration of key topics in product management. From innovation and KPIs to customer retention and financial success, learners gain comprehensive insights essential for excelling in product management roles.
This module, "Invent and Simplify," provides a deep dive into the principles of innovation and simplification in product management. Learners will explore how startups disrupt established players, how incumbents stay relevant, and the statistical underpinnings of A/B/n testing. Additionally, they will gain insights into effectively tracking velocity over time and creating a product vision and roadmap.
"Learn and Be Curious" delves into the world of KPIs, OKRs, and North Stars, offering practical guidance on mastering effective measurement and goal-setting techniques. Learners will also explore famous A/B tests, Net Promoter Score (NPS), and customer experience metrics, empowering them to make data-driven decisions and drive product success.
The "Deliver Results" module focuses on increasing customer retention, loyalty, and advocacy, as well as monetizing across the customer journey. Learners will also gain insights into understanding financials, valuing businesses, and leveraging advanced pricing techniques. The module concludes with guidance on analyzing a company's financial health and pricing products effectively.
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