This Specialization is designed as an introduction to Business English, focusing on communication in management, finance, and marketing. Through a series of modules, students will develop language skills required for conducting meetings, negotiating transactions, and launching new products in English.
Participants will learn to write proposals, executive summaries, and marketing materials, and gain the ability to communicate and engage with diverse professionals globally. The comprehensive curriculum is designed to enhance English communication skills in various business contexts.
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This course consists of modules covering communication in management and leadership, finance and economics, marketing and sales, and a final capstone project. Students will learn language structures, effective communication strategies, and practical business skills.
In this module, students will learn the language and styles of communication required for managing and participating in well-organized meetings, recruiting and training professional teams, and writing professional emails. They will engage in activities to share experiences and receive feedback from other business professionals.
This module focuses on developing language skills for reading and creating efficient e-mails, reports, and impactful presentations in finance and economics. Students will learn words and phrases commonly used in finance and economics and receive immediate feedback on their communication skills.
Students will join successful global professionals to learn to use English effectively in marketing, sales, and advertising. They will develop skills in expressing ideas through efficient emails, reports, and persuasive presentations, and gain instant feedback from professionals worldwide.
In the final capstone project, students will create a plan of action to launch a new product, including a project status report, marketing campaign, budget analysis, and a short presentation for upper management. This project will allow students to apply their English skills in real-world business scenarios.
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