If you work in marketing, sales, or advertising, effective communication in English is crucial. This course from Arizona State University offers a comprehensive program focusing on developing efficient English communication skills tailored for professionals in the marketing and sales industry.
Throughout the course, you will learn to express your ideas through efficient emails, reports, and persuasive presentations. Gain insights into market research, branding, direct marketing, and advertising costs. Receive instant feedback from global sales and marketing professionals to enhance your business English communication skills.
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The course consists of six modules covering topics such as product, product perception, promotion, persuasive techniques, pitch, and a final review. Each module focuses on specific aspects of marketing and sales communication skills in English.
Module 1 delves into the product, focusing on brainstorming, group dynamics, and effective communication. Learn to express your ideas efficiently and engage in vocabulary practice.
Module 2 explores product perception through market research, survey writing, visual communication, and interpreting data. Gain insights into writing effective surveys and presenting data visually.
Module 3 covers promotion, emphasizing concise language for social media marketing, visual communication strategies, and creating personal taglines. Understand the impact of perception in visual communication.
Module 4 focuses on persuasive techniques, including social media marketing, principles of influence, influential language, and consultative sales presentations. Learn to apply persuasive strategies in marketing and sales contexts.
Module 5 discusses the pitch, preparing you for sales presentations, consultative sales approaches, and impromptu speaking. Enhance your skills in body language, sales scripting, and elevator pitches.
Module 6 provides a comprehensive review of the course content, offering a final test and optional content for further learning.
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