Embark on the culmination of the Graphic Design Specialization with the Brand New Brand course from California Institute of the Arts. Through this comprehensive course, you will synthesize your typography, imagemaking, composition, and systematic thinking skills to create a brand development guide for an invented company. The course takes you through the entire design process, from ideation to application, allowing you to demonstrate your visual research and development skills. You will expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and images, and apply the design to various applications to see it at work.
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Brand New Brand takes you through a comprehensive journey, from ideation to application, as you develop a brand development guide for an invented company and apply it to various forms.
Brand New Brand starts with an overview, guiding you through the course's expectations, the concept of a Brand Development Guide, and the requirements for the course. You will also learn about academic integrity, forum guidelines, and how to request peer reviews.
During this module, you will delve into ideation, inventing your client, and creating a fictional history for the company. You will also explore the process of choosing a name for the company and receive recommendations for peer review.
In this module, you will focus on visualizing the brand, developing the identity manual, and receiving recommendations for peer review. You will spend time making your fictional brand come to life.
This module revolves around creating the logotype for your brand. You will explore typefaces, typographic space, customization of letters, and variations and refinements, all crucial in branding your brand.
Expand your brand's palette by working with marks, icons, symbols, color, hierarchy, and imagery. You will also add a secondary typeface and a secret ingredient to enrich your brand's identity.
Apply your brand to various applications and mock-ups, allowing you to see your visual identity in action in real-world scenarios. This module prepares you to take your brand to the next level.
Finally, you will learn about the principles of composition, page space, and creating page spreads, culminating in the completion and display of your Brand Development Guide. Additionally, you will receive guidance on building your portfolio and writing your artist statement.
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