Validating Your Strategy with Market Opportunity Navigator

Discover how to assess innovation's market opportunities and decide on the target market to serve with Validating Your Strategy with Market Opportunity Navigator. This guided project focuses on equipping entrepreneurs and innovators with the essential skills to use the market opportunity navigator effectively.

• Understand the three building blocks of the Market Opportunity Navigator
• Analyze each block using worksheets to determine viable markets
• Set your strategy based on the analysis to explore, grow, and keep backup options

This course provides practical demonstrations, enabling participants to apply the concepts to their own startup ventures. By the end of the project, you will be able to design and analyze the market opportunity navigator, understanding its strategic significance for planning, reflecting, and adjusting.