Innovation & Entrepreneurship - From Basics to Open Innovation

This module provides a comprehensive introduction to the course, setting the stage for the subsequent learning journey.

Module 2 delves into the fundamental concepts of innovation and entrepreneurship, exploring their interconnection and significance.

In Module 3, participants will explore the question of whether entrepreneurship can be taught, gaining insights into the essential toolset, skillset, and mindset for entrepreneurial success.

Module 4 focuses on the importance of failure in the entrepreneurial journey, offering valuable perspectives on leveraging failure for growth and success.

Module 5 is dedicated to analyzing markets, covering topics such as market segmentation, TAM SAM SOM, and beachhead market strategies.

Module 6 provides insights into engaging with customers, including the importance of customer interviews, minimum viable product development, and conducting experiments.

Module 7 explores the concepts of closed vs. open innovation, featuring case studies and discussions on the impact of innovation systems on business success.

Module 8 delves into the changing landscape of innovation, emphasizing the need for open innovation and the essential frameworks for success.

Module 9 showcases open innovation at work, featuring real-world examples and insights into fostering an open innovation culture within organizations.

Module 10 marks the completion of the course, culminating in an exam to assess participants' understanding of the key concepts covered throughout the program.