The course "Demand management: Breaking down today’s commercial silos" addresses the pressing challenge of integrating sales, revenue, distribution, and finance in the hospitality industry. Created by SnapShot and hosted by experienced industry professionals, it includes four key modules: Asset Management, Demand Generation, Digital Marketing, and Revenue Management.
This course provides a unique opportunity to break down commercial silos and understand the journey from long-term asset development to short-term profit tactics. Participants will gain valuable insights and practical exercises to empower them to make informed decisions in managing demand and increasing profits.
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The course consists of four key modules: Asset Management, Demand Generation, Digital Marketing, and Revenue Management. Each module provides in-depth insights and practical exercises to help integrate key commercial disciplines in the hospitality industry.
Welcome to the Asset Management module, where you will delve into the intricacies of managing hospitality assets. From development and planning to valuation and exit strategies, this module equips you with the knowledge to optimize asset value.
Dive into the Demand Generation module to explore product offering, price value theory, segmentation, pricing strategy, and technology and distribution in the hospitality industry. Gain insights to create a robust pricing strategy and understand the impact of experiential marketing.
The Online Marketing module focuses on the customer journey, making hotels stand out, capturing visitors on websites, and optimizing third-party and intermediary channels of distribution. Understand advertising attribution models and enhance your digital marketing skills.
Explore the Revenue Management module to understand the importance of revenue management, demand optimization, data collection, benchmarking, forecasting, and profit decision making. Learn to create hotel forecasts and make informed revenue-related decisions.
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