Pense fora da caixa (de entrada): e-mail marketing

Module 1: This module provides an introduction to email marketing, covering fundamental aspects such as defining objectives, ethical language usage, and analyzing PESTLE and SWOT. Learn about the dos and don'ts of email marketing and engage in practical activities to reinforce your learning.

Module 2: Delve into the various types of email marketing, including acquisition emails, welcome emails, newsletters, promotional emails, and retention emails. Refine your skills in crafting compelling copies, creating accessible emails, and understanding spam regulations.

Module 3: Explore useful tools for effective email marketing, from creating and segmenting email lists to writing impactful emails and choosing the right email marketing tools. Gain insights into common email marketing errors and their rectification.

Module 4: Learn to collect and analyze data from email marketing campaigns, utilizing metrics to derive valuable insights and create comprehensive reports. Master the art of presenting campaign data to stakeholders effectively.

Module 5: In this final module, you'll prepare and execute your own email marketing campaign, setting SMART objectives, segmenting email lists, creating an email series, and analyzing campaign metrics. Reflect on your learning journey and embrace the skills acquired throughout the course.