In this comprehensive course, you will master the art of lead management with HubSpot, from understanding its importance to creating an effective strategy. Through practical exercises and real-world applications, you will learn how to segment, qualify, nurture, and prioritize leads. Additionally, you will gain expertise in tracking and reporting lead management results using HubSpot's dashboard.
Through a series of modules, you will delve into lead management principles, including auditing and mapping out processes, lead scoring, and routing, as well as measuring success metrics. The course will equip you with the knowledge and skills to create a lead management flow within HubSpot, enabling you to excel in sales and customer relationship management roles.
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Explore lead management essentials through modules covering lead management principles, lead segmentation, qualification, nurturing, lead scoring and routing, measuring success metrics, and practical application in HubSpot.
Introduction to the Program: Gain insights into the importance of lead management and understand the fundamentals of auditing and mapping out lead management processes. Learn to set goals with a Service Level Agreement (SLA) and optimize lead management strategies.
Segmenting, Qualifying, and Nurturing Leads: Understand how to organize and segment leads, qualify them using HubSpot, and create effective lead nurturing campaigns. Dive into the automation and scaling of lead organization with HubSpot.
Scoring and Routing Leads: Prioritize leads with lead scoring and manage Sales Qualified Leads through lead routing. Learn to set up lead scoring and routing in HubSpot, and understand the importance of data enrichment.
Measuring Lead Management Success: Identify and report lead management results using HubSpot's dashboard. Gain insights into creating lead management reports and dashboards in HubSpot, and understand the top metrics for tracking lead management success.
Lead Management with HubSpot: Application: Culminate your learning by applying lead management skills to build a lead management flow in HubSpot. Access valuable career support resources and learn how to enhance your professional profile on LinkedIn.
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