Course

Strategic Customer Relationship Management & Sales Technique

HubSpot Academy

In this specialization, you will embark on a transformative journey to develop essential leadership skills and sales techniques. Through comprehensive modules, you will learn from industry leaders, including Jeff Brodsky and John Beilein, gaining insights to lead and motivate individuals, manage talent, and influence teams effectively.

  • Develop a marketing-driven sales enablement strategy
  • Generate and manage leads with the HubSpot CRM and Sales Hub tools
  • Organize, visualize, and report on sales data with HubSpot’s CRM

Throughout the specialization, you will have the opportunity to apply new leadership skills through practical assignments, culminating in the capstone project that addresses live leadership challenges.

Certificate Available ✔

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Strategic Customer Relationship Management & Sales Technique
Course Modules

Embark on a comprehensive journey through modules covering sales enablement, inbound sales, lead management with HubSpot, sales reporting with HubSpot, and managing for frictionless sales.

Sales Enablement

Master the art of sales enablement, aligning sales and marketing teams, making buyer connections, and ensuring continued customer success post-sale.

Inbound Sales

Develop an inbound sales strategy utilizing social selling, connect with inbound leads, and craft personalized sales presentations that drive prospects towards purchase decisions.

Lead Management with HubSpot

Create effective lead management strategies within HubSpot, segment and qualify leads, and track results for informed decision-making.

Sales Reporting with HubSpot

Audit, organize, and analyze data within HubSpot’s CRM platform to identify key metrics for sales effectiveness and customer service, creating compelling data visualizations.

Managing for Frictionless Sales

Design an efficient sales process, develop a sales team hiring strategy, and implement an effective sales team onboarding program for frictionless sales management.

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