From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories is a dynamic course that equips participants with the necessary skills to develop creative campaigns for clients. Whether you are a freelancer, marketing director, or small business owner, this course offers a simple yet effective methodology to create impactful campaigns.
The course modules cover various aspects such as telling a brand story through images, brand analysis, creative advertising concepts, the production plan, and a capstone project to apply the knowledge gained throughout the course.
This course not only aims to enhance participants' creative skills but also provides practical tips and strategies to win new creative projects and improve existing ones. With a focus on fun and practical application, participants will develop a valuable skill set to elevate their creative endeavors.
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The course modules cover brand storytelling through images, brand analysis, creative advertising concepts, the production plan, and a capstone project. Participants will learn to develop impactful campaigns and elevate their creative endeavors.
The first module introduces participants to the art of telling a brand story through images and the language of image-making. Gain insights into understanding client needs and presenting creative concepts.
Module 2 delves into brand analysis, exploring brand personality analysis and the importance of brand positioning statements. Develop skills in analyzing and defining brand values.
Discover the world of creative advertising concepts in Module 3, learning how to convey unique selling propositions and present creative pitches to clients. Test and refine your skills through practical exercises.
Module 4 focuses on the production plan and the creative pitch, providing insights into the production process, defining the brand through the production team, and presenting the production plan to clients. Engage in a campaign challenge to apply your knowledge.
The capstone project module concludes the course, offering instructions and actionable tips for building a winning visual brand identity. Participants will explore creative ways to brainstorm ideas and apply their skills to real-world scenarios.
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