Course

Persuasive Communication

IESE Business School

Persuasive Communication is a comprehensive course aimed at honing individuals' ability to communicate effectively and persuasively. Through a series of engaging modules, participants will delve into the principles of persuasive communication and learn practical strategies to convey their message with impact. The course covers various aspects of persuasive communication, including communication skills, rational speech, ethos, storytelling, and pathos. Participants will explore the art of crafting compelling narratives, leveraging emotional appeal, and structuring persuasive speeches to captivate and influence their audience.

Throughout the course, learners will gain valuable insights into the power of persuasion, mastering the art of rhetoric and understanding the dynamics of effective communication. By integrating theoretical knowledge with practical exercises, participants will enhance their public speaking prowess and develop a nuanced understanding of persuasive communication techniques. The course is designed to empower individuals to articulate their ideas persuasively, fostering connections and influencing others with confidence and conviction.

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Persuasive Communication
Course Modules

The Persuasive Communication course encompasses modules that delve into communication skills, rational speech, ethos, storytelling, and pathos. Participants will learn to craft persuasive narratives, harness emotional appeal, and deliver impactful speeches.

Introduction to the Communicating with Presence Specialization

Specialization Introduction: This module offers an introduction to the Communicating with Presence Specialization, providing learners with an overview of the course and an opportunity to connect with fellow participants.

Module I: Communication Skills

Communication Skills: Participants will explore the intricacies of persuasion, learning practical suggestions for speech preparation and engaging in single and multiple-choice question exercises to reinforce their understanding of persuasive communication.

Module II: Logos

Logos: This module delves into the rational speech, covering elements such as preparation, structure, and sample speeches. Participants will engage in multiple-choice questions to test their comprehension of the content.

Module III: Ethos

Ethos: Participants will delve into the ethos structure, problem and solution format, and sample speeches. Through single-choice questions, learners will reinforce their knowledge of ethos in persuasive communication.

Module IV: Storytelling

Storytelling: This module explores the art of storytelling, including when to use stories, the structure of a compelling narrative, and the effective tools in storytelling. Learners will engage in multiple-choice questions to solidify their understanding.

Module V: Pathos

Pathos: Participants will be introduced to emotional and ceremonial speeches, along with engaging in single-choice questions to reinforce their comprehension of pathos in persuasive communication.

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