Course

Storytelling und Einflussnahme: effektive Kommunikation

Macquarie University

Master the art of persuasive communication and influence in diverse cultural contexts with the "Storytelling und Einflussnahme" course. Through structured learning activities, you will critically assess theories, apply varied strategies to build rapport, overcome resistance, and develop the skills to interpret and influence the motivations, thoughts, and emotions of your audience.

Key Learnings:

  • Critically evaluate theories of persuasive communication
  • Apply different strategies to build rapport, overcome resistance, and gain acceptance
  • Develop skills to interpret the motivations, thoughts, and emotions of your audience

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Storytelling und Einflussnahme: effektive Kommunikation
Course Modules

Enhance your communication and persuasion skills through this course's modules, which cover critical theories, storytelling techniques, rapport building, impactful conversations, overcoming resistance, and effective presentations.

Die notwendige Kunst der Überzeugung: Verstehen, was für Ihre Zielgruppe wichtig ist

Enhance your understanding of your audience's needs and the art of persuasive communication during this module. You'll delve into human behavior assessment, decision-making processes, and identifying unconscious values.

Ihre Geschichte erzählen: Eine dramatische Erzählung erarbeiten

Uncover the importance of storytelling and its impact on information retention. Develop a structured and compelling narrative to effectively communicate your vision and engage your audience.

Beziehungen aufbauen: Authentizität entwickeln und Rapport aufbauen

Master the art of building authentic relationships and rapport through effective communication. Learn how to develop authenticity and establish rapport in various cultural contexts.

Mit Worten beeindrucken: Einen nachhaltigen Eindruck hinterlassen und einflussreiche Gespräche führen

Learn to leave a lasting impression and lead influential conversations. This module focuses on influencing group dynamics, impression management, and eliciting genuine responses.

Die bittere Wahrheit: Mit Einwänden richtig umgehen und Widerstände überwinden

Equip yourself with the skills to address objections and overcome resistance in your communication. Aim for win-win outcomes and develop strategies to swiftly persuade and influence others.

Kopf und Herz für sich gewinnen: Eine geniale Idee überzeugend präsentieren

Refine your ability to present ideas convincingly and win hearts and minds. Explore the process of pitching, preparing the perfect pitch, and understanding the significance of questioning in persuasion.

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