Course

Launch Strategy: 5 Steps to Capstone Experience

Michigan State University

Embark on the final course of this specialization to prepare for the ultimate capstone experience of launching your business. The "Launch Strategy: 5 Steps to Capstone Experience" course offers comprehensive guidance to equip you for a successful business launch. Through engaging modules and expert insights, you will delve into mindset strategies, resource allocation, funding options, design considerations, execution planning, and market creation.

Key course highlights include:

  • Developing a strategic plan with a finely focused mindset
  • Exploring resource allocation and funding options
  • Designing breakthrough business models and execution funding strategies
  • Creating effective market engagement and an actionable ABC plan
  • Completing a launch checklist and operational details for a successful business start

Prepare to launch your business with confidence and a well-prepared action plan, setting the stage for a successful entrepreneurial journey.

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Launch Strategy: 5 Steps to Capstone Experience
Course Modules

Prepare for your business launch with the "Launch Strategy: 5 Steps to Capstone Experience" course. Engage in modules covering mindset strategies, resource allocation, funding options, design considerations, execution planning, and market creation.

Gearing Up Mindset: Strategy Focus

Discover the essential strategies to gear up your mindset for a successful business launch. From revisiting strategic concepts to understanding goals and objectives, this module provides critical insights to focus your mindset and develop a solid strategic plan.

Gearing Up Mindset: Resource Focus

Explore resource allocation and funding options to ensure a strong foundation for your business. Uncover the myths of entrepreneurship, the value of social capital, and various capital options to make informed decisions for your business's financial needs.

Gearing Up Business: Funding Focus

Dive into the funding landscape and learn about diverse ways to finance your business. From startup loans to crowdfunding and bootstrapping, this module equips you with the knowledge to secure the necessary funding for your entrepreneurial venture.

Gearing Up Business: Design Focus

Delve into the design focus of launching a business with insights on business models, market maturity, and value innovation. Understand the key factors that make your business model work and gain essential knowledge about market positioning and risk management.

Gearing Up Business: Execution Funding

Gain a deep understanding of execution funding and operational planning for your startup. From budgeting and production planning to analyzing market potential and operational details, this module prepares you for the practical aspects of launching your business.

Gearing Up For Market Creation & ABC Plan

Prepare to create and engage your market with an actionable ABC plan. From marketing essentials to creating new markets and understanding sales and marketing dynamics, this module provides comprehensive guidance to shape your market engagement strategies.

Checklist for Launch

Complete your preparation with a comprehensive launch checklist covering operational details and ensuring your business is ready to go on day one. This module provides the final steps to enter the capstone course and launch your business with confidence.

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