Explore the fundamental theories and concepts of enterprise management in the context of agricultural operations with the Agribusiness Management course offered by National Taiwan University. This comprehensive course integrates economic, accounting, and statistical knowledge to equip learners with the essential skills needed for managing agricultural enterprises.
The course is divided into six modules, each focusing on a specific aspect of agribusiness management, ranging from agricultural supply chains and macroeconomics to marketing strategies and consumer behavior. Through a series of engaging lectures and practical exercises, students will gain a deep understanding of managing agricultural businesses efficiently and effectively.
Upon completion of the course, participants will possess the knowledge and skills necessary to apply management theories and concepts to agricultural enterprises, thereby contributing to the sustainable growth and success of agribusiness ventures.
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This comprehensive course is divided into six modules, each focusing on specific aspects of agribusiness management, including agribusiness concepts, management principles, production management, financial management, marketing strategies, and distribution channels.
Module 1 provides an overview of agribusiness concepts and the macroeconomic environment, covering topics such as agricultural supply chains, business definitions and objectives, economic systems, production costs, market structures, and macroeconomic indicators.
Module 2 delves into basic management concepts and operational planning, discussing the definition and functions of management, goal setting, managerial levels and skills, decision-making methods, and the structure and analysis of operational plans.
Module 3 focuses on production management, exploring the definition of production, service nature, product development, site and equipment selection, operational control including procurement, inventory, and scheduling, and quality control.
Module 4 covers financial management and investment evaluation, addressing the purpose and decision-making in financial management, types and contents of financial statements, financial ratio analysis, short-term and long-term financing, capital budgeting, and plan evaluation methods.
Module 5 examines marketing strategies and consumer behavior, covering the definition and functions of marketing, utility creation, market selection strategies and segmentation, marketing research methods, and consumer purchasing behavior.
Module 6 explores distribution channels and promotion, discussing the definition and functions of channels, retail types and trends, wholesale types and logistics, advertising forms and design steps, personnel sales and promotion, and public relations.
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