In this specialization, participants will master the basics of design thinking and its application to business development and innovation. The course covers the fundamentals of marketing and how to reposition brands, as well as the impact of digital disruption on organizations. Participants will learn to recognize different types of innovation and explore the interplay between technology and innovation.
The course includes modules such as "Digital Disruption," which examines the influence of digital technologies on internal and external company operations, and "Using Design to Generate Innovative Business Solutions," where participants will assess challenges in the design process and develop solutions to design challenges and problems.
Certificate Available ✔
Get Started / More Info
Participants will explore digital disruption, design methods for identifying business opportunities, using design for innovative business solutions, and storytelling for re-branding. Gain insights into technology's impact on business and the importance of design in business development.
Examine how digital technologies influence internal operations ("being digital") and external interactions ("going digital") of a company. Recognize different types of innovation and explore the interplay between technology and innovation. Apply modern tools to summarize the main elements of the concept of business plans and their function.
Understand the importance of design and the expanding role of design. Analyze how design frameworks can help find opportunities and frame problem statements. Assess opportunities, experiences, and the use of a canvas.
Examine design thinking methodologies and essentials. Choose a business model to maximize opportunity and manage shifts. Develop solutions to design challenges and problems.
Understand the concept of storytelling and its applicability to organizations and personal brands. Acquire tools to create brand narratives using both traditional and new media communication channels. Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techniques to real-world projects.
This course explores Additive Manufacturing, covering its basics, industrial applications, business considerations, and future trends. Learners gain insights from...
Digital Fashion Industry explores the impact of digital technologies on the fashion industry, emphasizing sustainability, ethical sourcing, blockchain, and AI. Participants...
This course, "Introduction to Digital Transformation Part 2," equips learners with the knowledge and skills to leverage digitization for enhanced business...
Strategies for Planned Social Change with Jagdish Sheth offers insights into leveraging corporate social responsibility for sustainable impact. Learn from the 2020...