This specialization, offered by Tecnológico de Monterrey, is designed for entrepreneurs, marketing managers, and business executives seeking to enhance their understanding of the value brands bring to businesses. Over four courses, it delves into developing effective brand strategies to engage customers, strengthen corporate image, and improve performance.
The first course, "¿Cómo funcionan las marcas?", focuses on the fundamental elements of brand management and its impact on organizations. The subsequent course, "Implicaciones estratégicas de la marca," delves into the strategic implications of brands in marketing strategies and brand identity. The third module, "Proceso de gestión de marca estratégico," explores the strategic brand management process and its components. Finally, "Desarrollo de tu marca personal," highlights the significance of personal branding and its impact on career development.
This specialization provides a deeper understanding of brand management's pivotal role in a company's strategy and emphasizes how brands can be leveraged for maximum advantage.
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Gestión de Marca offers a comprehensive exploration of brand management, strategic implications, and personal branding. Gain insights into the fundamental elements of brand management and its strategic impact.
The first course, "¿Cómo funcionan las marcas?", delves into the fundamental elements of brand management and its impact on organizations. It covers brand management processes, methodologies, and their impact on businesses. Participants will gain a basic understanding of brand management and its implications for organizational objectives.
"Implicaciones estratégicas de la marca" focuses on the strategic implications of brands in marketing strategies and brand identity. It provides insights into brand strategy elements, brand identity strengthening, new brand launches, and long-term brand maintenance strategies.
"Proceso de gestión de marca estratégico" explores the strategic brand management process and its components. Participants will learn about brand structure components, strategies for brand strengthening, and methodologies for brand evaluation and performance measurement.
"Desarrollo de tu marca personal" emphasizes the significance of personal branding and its impact on career development. It covers basic marketing processes, appropriate strategies for impactful personal branding, and elements to achieve a competitive reputation in the job market.
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