Explore the fundamentals and strategies of digital strategy in the ever-changing business landscape with ¿Qué hacer con tu estrategia digital en tiempos de cambio? This course, offered by Tecnológico de Monterrey, is designed for entrepreneurs, small and medium-sized business owners, and commercial executives seeking to harness the power of digital communication tools in specific scenarios such as business launches or crisis management.
The course is divided into four modules, each covering a different phase of digital strategy. From understanding your audience and creating compelling content to executing and measuring the economic impact, this course equips participants with the essential knowledge and skills to thrive in the digital space. Whether you're looking to establish a new brand or navigate through challenging times, this course provides invaluable insights and practical guidance to enhance your digital strategy.
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This course consists of four modules, each focusing on a different phase of digital strategy: understanding your audience, creating compelling content, executing strategies, and measuring economic impact.
This module guides participants through understanding their target audience and creating content that resonates with them. It covers essential topics such as customer profiling, effective communication, and responsible messaging.
Module 2 delves into executing digital strategies, emphasizing the importance of each customer interaction. It provides insights on customer attraction, decision-making moments, and closing sales in online stores.
Participants will explore the execution phase, focusing on delivering a world-class customer experience and building customer loyalty through value creation. The module also includes a final project and networking opportunities.
The final module centers on measuring the economic impact of digital strategies. It covers analytics, selecting relevant metrics, and optimizing digital media utilization for sustainable growth.
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