This Specialization, offered by The Hong Kong University of Science and Technology, is designed to enhance the English language and communication skills of non-native speakers for the business environment. The course covers vocabulary development, effective business writing, speaking skills, cross-cultural communication, and business case analysis. Upon completion, you will be equipped with the necessary skills to analyze and provide recommendations for real-world business cases.
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The course consists of modules covering Business English basics, effective business writing, speaking skills, cross-cultural communication, and business case analysis. Each module focuses on specific language and communication skills essential for non-native speakers in the business environment.
This course delves into the fundamentals of Business English, focusing on vocabulary development, reading skills, and effective communication methods relevant to the workplace. It covers audience analysis, business case analysis, and basic business communication strategies, providing a strong foundation for the subsequent courses.
Enhance your business writing skills by learning different genres of business writing, professional email writing, and persuasive writing in English. This module also prepares you to produce professional business documents required for the Capstone project.
Improve your speaking skills within a business context, including job interviews, business pitches, and informative presentations. This course equips you with the ability to adapt content to purpose, context, and audience, essential for effective business communication.
Prepare for working in a cross-cultural business setting by learning about common cross-cultural theories and their relevance to everyday business practices. This module emphasizes the importance of language in cross-cultural communication and enhances your cross-cultural understanding and communication skills.
The Capstone project allows you to apply the written and spoken skills acquired throughout the specialization to analyze a business case study and provide recommendations. You will deliver an online video presentation and a business recommendation report, showcasing your language and communication proficiency in a real business situation.
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