The Protecting Business Innovation course equips learners with vital knowledge in safeguarding business innovations. From understanding intellectual property rights and trademark law to the patent application process, this specialization covers various aspects crucial for protecting innovations. The curriculum delves into the use of trademark, patent, copyright, and strategy as tools for safeguarding brands, products, and creative innovations. Learners will gain insights into creating a resource-based strategy and utilizing tangible and intangible resources for protection. The course also explores software innovation and the impact of the Digital Millennium Copyright Act (DMCA) on global companies.
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Discover a comprehensive specialization covering trademark, patent, copyright, and strategy for safeguarding business innovations. Gain insights into each module's unique focus and relevance in protecting innovation.
Protecting Business Innovations via Trademark: This module provides an understanding of how trademark laws can safeguard business innovation. Learners will explore the practical application of trademark as a tool to protect brands and products, along with its limitations. The course emphasizes a practical business perspective and includes case examples for discussion.
Protecting Business Innovations via Strategy: This module delves into using strategy to safeguard business innovation, complementing other forms of protection. Learners will gain insights into resource-based strategy, the importance of moving fast, e-commerce strategies, and changing the rules for protection.
Protecting Business Innovations via Patent: This module covers the practical and commercial aspects of using patents to safeguard innovations. Learners will understand the issuance and protection of patents, including advanced topics such as software patents, business process patents, and patent lawsuits.
Protecting Business Innovations via Copyright: This module provides insights into using copyright as a tool to safeguard creative innovations. Learners will understand the basics of copyright, infringement, derivative works, and its application in protecting business innovation from a practical business perspective.
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