Embark on a transformative journey with "What’s Your Big Idea?" offered by The University of North Carolina at Chapel Hill. This course equips you with essential tools to vet and test your innovative ideas in the real world. Whether your aspirations involve addressing global challenges, spearheading commercial success, or making a local impact, this course provides valuable insights and strategies to turn your ideas into reality.
Through a series of engaging modules, you will explore the critical stages of idea development, from conceptualization to execution. Gain a profound understanding of the unexpected, incongruities, and industry and market structures. Learn the art of actively listening to customers and leveraging their feedback to refine your ideas. Delve into strategic planning, clarifying your business model, securing support, and iterating your big idea for sustainable growth and success.
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What’s Your Big Idea? comprises engaging modules that guide you through the critical stages of idea development, from conceptualization to execution. Gain insights into evaluating, refining, and realizing your big ideas for impactful success.
Think about your big idea and explore the unexpected, incongruities, and industry and market structures. Gain insights from successful entrepreneurs and take a quiz to reinforce your learning.
Listen to your customers and understand the importance of the listening phase. Learn how to set up and conduct customer meetings effectively and gain valuable insights from experienced entrepreneurs.
Plan your strategy by understanding the concept of strategy, conducting a SWOT analysis, and strategic positioning. Gain valuable advice from established entrepreneurs to refine your strategic planning skills.
Clarify your big idea by creating a fit and a business model. Explore the business model canvas and understand the key components such as customer segments, channels, and revenue streams. Craft your elevator pitch and gain insights from successful entrepreneurs.
Support your big idea by understanding that support is more than financing. Learn to build your foundation, secure funding for profits, and understand the value of assembling effective teams. Gain insights from experienced entrepreneurs to navigate potential crises.
Iterate your big idea by understanding the entrepreneurial lifecycle, MVP, testing, and pivoting. Gain insights into navigating growth and continual reinvention from successful entrepreneurs.
Peer Assessment (Optional): Learn how to change privacy settings on YouTube and upload videos. Engage in peer assessment and explore project resource links to enhance your learning experience.
Reverse Pitches (Optional): Gain valuable insights into pitching challenges in various industries from experienced professionals. Understand the nuances of presenting universal identification and addressing challenges in brain development.
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