Discover the multidimensional nature of marketing functions and the evolving leadership role it plays within organizations through the course "Estrategia y Planificación de Marketing" offered by Universidad de Palermo. Gain expertise in market knowledge, optimal target selection, competitive strategy, and brand capital construction, all within the context of available resources.
Key learnings include:
Certificate Available ✔
Get Started / More Info
Estrategia y Planificación de Marketing's modules cover strategic orientation, competition and communication, and branding. Gain insights into market dynamics, competitive strategy, and brand building.
The "Strategic Orientation" module delves into the transitory nature of competitive advantages, market orientation approaches, and myths about marketing. It also covers the selection of sectors, segments, and clusters.
The "Competition and Communication" module explores the influence of macro-environmental factors on marketing strategies, product quality and perceptions, pricing objectives, and the communication process. It also addresses target, competition, and differentiation.
The "Branding" module covers omnichannel challenges, brand building processes, emotional brand paradigms, and brand equity development. It also addresses decisions related to the distribution channel and go-to-market trends.
Master the digital transformation of finance. Understand and leverage the digital dynamics to compete in the financial industry.
Land degradation is a pressing global issue, but with vast potential for restoration. This course focuses on business model innovation for large-scale landscape...
Marketing digital para E-commerce ofrece estrategias clave para el éxito en proyectos online. Aprende a generar visibilidad, definir objetivos, dominar herramientas...
Two Stage Production System Optimization With R lpSolveAPI is a practical course that teaches you how to formulate optimization problems, apply constraints, and...