Course

Fundamentos Estratégicos Empresariales

Universidad Nacional Autónoma de México

Embark on a journey to master the fundamentals of strategic business with the Fundamentos Estratégicos Empresariales course. Whether you aim to launch a product, offer a service, or venture into entrepreneurship, this specialized program equips you with the strategies essential for business development.

Throughout the course, you will delve into four key modules, each designed to provide comprehensive insights into critical aspects of business strategy: strategy introduction, finance, market analysis, and quality management. From understanding the significance of strategy in organizational success to implementing ISO 9000 standards and quality improvement tools, this course ensures you are well-prepared to navigate the complexities of business.

  • Gain knowledge of market tools and pricing strategies to optimize product promotion and sales.
  • Learn to create a robust financial plan and evaluate the efficient utilization of resources for sustained business growth.
  • Understand the application of quality standards and environmental best practices for enhanced operational efficiency.

By the end of the program, you will synthesize your learning into a comprehensive business plan, integrating strategic, financial, and marketing aspects, to ensure the sustainable success of your business or entrepreneurial endeavor.

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Fundamentos Estratégicos Empresariales
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