Introducción a la estrategia

Discover the paramount significance of strategy in any organizational context with the "Introducción a la estrategia" course from the Universidad Nacional Autónoma de México. This comprehensive program delves into the behavioral models prevalent in various countries and the key stakeholders' interests in a business, providing a strong foundation in strategic planning. You'll learn to crystallize your business idea through mission, vision, values, and objectives, as well as identify the unique selling proposition that sets your venture apart. By examining internal and external environmental signals, you'll gain the insight needed to proactively address factors influencing your enterprise.

The course comprises five engaging modules:

• Gobierno Corporativo: Explores behavioral models and welcomes participants.
• Planeación Estratégica: Guides learners through strategic planning, including mission, vision, values, and objectives, with practical examples and a focus on Japanese strategic planning.
• Estrategia Corporativa: Provides in-depth insights into SWOT analysis, Michael Porter's five forces analysis, and PEST analysis, with corresponding activities for hands-on application.
• Organización: Covers organizational structures and job descriptions to enhance understanding of operational frameworks.
• Business Start-Up: Equips you with crucial insights for launching a new business venture.

With a focus on practical application, this course empowers you to grasp the core elements of strategic management and develop a solid foundation for strategic decision-making. Enroll today to elevate your understanding of strategy and business dynamics.