This course delves into the intricate relationship between media and the Olympic Games, providing a complete insight into communication and managerial techniques. From television production and programming strategies to the impact of social media and the cultural significance of the Olympics, participants gain a comprehensive understanding of this global mega event.
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This course is divided into five modules, covering topics such as the culture of the Olympics, media and communication, television production, social media engagement, and TV rights management.
Welcome to the course "The Olympic Games and the Media." This module provides an overview of the course structure and syllabus, addressing any initial queries or technical issues to ensure a smooth learning experience.
Module 2, "Introduction to Media and the Culture of the Olympics," explores the historical context, governance, and cultural significance of the Olympics, providing insights into the impact of media on this global event.
Module 3, "The Olympic Games and the Media," delves into the historical and contemporary influence of media on the Olympics, covering topics such as television production, internationalization, and the role of the media during the Games.
Module 4, "The Media During the Games," focuses on the specific aspects of television production, programming, and storytelling during the Olympics, shedding light on the role of media in shaping the Olympic narrative.
Module 5, "Olympic New Media: Actors, Management, and Contents," explores the impact of social media and internet communication on the Olympics, including discussions on engagement, IOC social media rules, and the management of new media platforms.
Module 6, "Sponsorship and TV Rights Management," delves into the historical perspective of TV rights, the Olympic brand, and the management of sponsorship programs, providing insights into the commercial aspects of the Olympic Games.
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