The International Business specialization offers a thorough understanding of global business concepts, tools, and applications. Learners explore trade theories, globalization, political and economic systems, ethics, and international trade law. The course covers national cultures, human resources, marketing, supply chains logistics, foreign exchange, and modes of entry in the context of international business and commerce.
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The International Business specialization consists of four modules. It covers the history of human trade, global economics, cultural dimensions, international operations, logistics, and market entry strategies, preparing learners for a career in global business management.
Interpret the history of human trade, theories of international trade, and the business of trade as antecedents of the current global economy. Critique the pros and cons of recent economic globalization. Evaluate the political, economic, and ethical systems in which international businesses operate. Appraise the many international trade laws and agreements and evaluate national trade laws and regulations currently extant.
Interpret how a nation’s culture is formed from its history, language, and societal norms. Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis. Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers. Comprehend and deploy techniques for successful business-to-business (B2B) marketing.
Comprehend the importance of global supply chains, sourcing, and operations management in the execution of global businesses. Compare and select between logistics intermediaries available to assist with the movement of goods and services between nations and across borders. Explain the need for foreign currency exchange and calculate foreign exchange transactions. Evaluate foreign currency exchange risks in international transactions and identify means to mitigate those risks.
Analyze the information needed to make going abroad decisions including timing, country selection, and mode of entry. Critique the advantages and disadvantages of exporting and evaluate exporting compared to other country entry modes. Critique the advantages/disadvantages of direct country entry and use this information to select the best entry mode for a given situation. Anticipate the challenges of working and living abroad and apply known methods of mitigating those challenges.
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