Course

Product Development for Technical Managers

University of Colorado Boulder

In the "Product Development for Technical Managers" specialization, learners delve into the processes utilized by successful companies to create products that cater to customer needs and desires. The course begins with an exploration of product strategy, market definition, and the creation of new product concepts to fulfill market needs. Learners also study the role of product management and how companies execute product planning, maintain a portfolio of development projects, and integrate technological advancements into the planning process. Additionally, the course delves into tools and design strategies to minimize environmental impact and incorporates concepts related to the Circular Economy.

The course is an ideal choice for individuals seeking to enhance their product development skills, with a focus on innovation, strategy, and execution. It is part of the Master of Engineering in Engineering Management (ME-EM) degree program offered by the University of Colorado Boulder on the Coursera platform. The program aims to prepare engineers, scientists, and technical professionals for leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is suitable for individuals with diverse undergraduate education and professional experience.

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Product Development for Technical Managers
Course Modules

This course explores the critical aspects of product development, including product and technology strategy, managing the new product development process, and product innovation management. Participants will gain insights into team dynamics, high-performance teams, and the roles of team members in successful product launches.

Strategic Product Development

Strategic Product Development

  • Discover the significance of product and technology strategy in successful product development.
  • Analyze various product development processes and their applications.
  • Learn techniques for portfolio management to optimize multiple product development efforts.
  • Explore how companies build high-performance teams and the roles of team members in launching new products successfully.

Managing the New Product Development Process

Managing the New Product Development Process

  • Learn and apply design thinking tools to the product innovation process.
  • Develop a product specification that meets critical customer requirements (CCRs).
  • Learn tools to generate a variety of product concepts satisfying the CCRs.
  • Apply methods to down-select product concepts using prototyping and team-based evaluation techniques.

Product Innovation Management

Product Innovation Management

  • Gain insights into designing compelling marketing brochures.
  • Create a financial business case spreadsheet.
  • Construct a prototype of your product concept.
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