The Value Chain Management course equips managers with critical competencies in accounting, operations, and marketing to create, model, analyze, and maximize value. Through this specialization, you will gain insights into understanding customer value, measuring inputs and outputs, and generating higher value for customers and surpluses for organizations.
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
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The course modules cover topics such as managerial accounting, operations management, and marketing strategy, providing learners with essential competencies for creating and maximizing value in various functional areas.
In the Managerial Accounting module, learn how to use accounting to facilitate and align decisions made by owners, managers, and employees. Understand what managerial accounting is and why it is essential for successful businesses. You will also be able to apply activity-based costing (ABC) and recognize circumstances and decisions for which ABC systems are relevant.
The Managerial Accounting: Tools for Facilitating and Guiding Business Decisions module explores the role of managerial accounting information in avoiding common pitfalls in business decisions. You will also learn about budgeting, capital investments, decentralization, non-financial measures, and strategic performance measurement systems.
The Operations Management: Organization and Analysis module focuses on the role of operations in manufacturing and service-focused organizations. You will learn about decision-making frameworks and techniques applicable at all levels, from strategic decisions to front-line tactical decisions. The course also covers the analysis of processes on different dimensions.
In the Operations Management: Quality and Supply Chain module, the focus is on process improvement. You will learn how to set organizational priorities for continuous process improvement, execute improvement projects, and sustain the initiative for continuous improvements. The course also covers frameworks and techniques used for process improvement and decision-making for organizational initiatives.
The Developing a Winning Marketing Strategy module delves into how businesses create value for customers, examining the major elements of the marketing mix and their interaction to create value. This includes a comprehensive understanding of buyer behavior and the use of different analytical frameworks to solve business problems.
In the Developing a Marketing Mix for Growth module, you will conduct a more detailed analysis of the marketing mix elements to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
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