Course

Healthcare Marketplace Capstone

University of Minnesota

In the Healthcare Marketplace specialization capstone course, learners will integrate knowledge from previous courses to create a unique medical innovation valuation. Through a series of milestones, participants will delve into the intricacies of the healthcare marketplace, including market sizing, value assessment, competitive landscape analysis, and monetary valuation of health improvements resulting from innovations.

The course modules are structured to guide learners in developing a comprehensive understanding of the healthcare marketplace and how to drive advancement within it. Through a combination of theoretical study, practical exercises, and guidance, participants will emerge with a well-rounded perspective on healthcare innovation and its potential impact on the industry.

  • Integrate skills from prior courses to evaluate medical innovations
  • Explore market sizing, value assessment, and competitive landscape analysis
  • Understand the monetary valuation of health improvements resulting from innovations
  • Develop a comprehensive understanding of the healthcare marketplace
  • Drive advancement within the healthcare industry

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Healthcare Marketplace Capstone
Course Modules

The Healthcare Marketplace Capstone course consists of seven modules that guide learners through the process of evaluating and innovating in the healthcare marketplace.

Welcome and Getting Started

Welcome to the Healthcare Marketplace Capstone, where learners are introduced to the course framework and engage in initial discussions. The module provides an overview of the capstone experience and encourages participants to introduce themselves to the learning community.

Milestone 1: What is your Health Marketplace Innovation?

The first milestone focuses on defining the healthcare marketplace innovation, covering essential topics such as healthcare technology, global health technology 'dossier,' key issues of the 21st century, and questions for innovation valuation. Learners also engage in memo assignments and slide deck presentations related to their innovation.

Milestone 2: What is the Voice of the Healthcare Provider?

Milestone 2 delves into understanding the voice of healthcare providers, emphasizing healthcare worker satisfaction, challenges facing hospitals, and innovations in specialized healthcare. Participants work on memo assignments and drafts related to the perspectives of healthcare providers.

Milestone 3: Regulatory and IP Status of the Innovation

Module 4 centers on the regulatory and intellectual property (IP) status of innovations in the healthcare marketplace. Learners explore pharmaceutical industry IP, investigational new drugs, medical device regulations, and product safety in the long run. Memo assignments and drafts related to regulatory and IP context are also completed.

Milestone 4: How will the Innovation Generate Revenue?

The fourth milestone is focused on understanding how innovations generate revenue within the healthcare marketplace. Participants learn about the impact of new technologies on healthcare expenditures, administrative data, assessments, and costing. Memo assignments and drafts related to healthcare innovation market size are part of this module.

Submitting the Final Project

Module 6 guides learners through the process of submitting their final project, ensuring that they have effectively integrated the skills and knowledge gained throughout the course to create a comprehensive medical innovation valuation.

Reflection and Congratulations

The final module is a reflection and celebration of the capstone experience, allowing participants to share their key learnings and celebrate their completion of the Healthcare Marketplace specialization capstone course.

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