Course

Arts and Culture Strategy

University of Pennsylvania

Discover the transformative potential of arts and culture leadership with our comprehensive course. Learn to create sustainable organizations that deliver real social value in a competitive landscape. This course equips leaders at all levels with the tools to adapt and reach a wider audience effectively.

Key Course Features:

  • Insights into the evolving value of arts and culture
  • Understanding organizational structures aligned to purpose
  • Competitive analysis and collaboration strategies
  • Strategic decision-making for marketing and brand development
  • Building support and measuring performance effectively

Embark on a transformative journey to become an effective arts and culture leader. Enroll now and lead your organization to sustainable success.

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Arts and Culture Strategy
Course Modules

Explore the course modules to gain insights into the evolving value of arts and culture, organizational structures, competitive analysis, strategic decision-making, and effective performance measurement. Each module provides essential knowledge for arts and culture leaders.

Arts and Culture - Value Then, Value Now, Value Tomorrow

Gain insights into the evolving value of arts and culture, understanding organizational structures aligned to purpose, competitive analysis, collaboration strategies, strategic decision-making for marketing and brand development, and building support effectively.

Form Follows Function: Organizational Structures Aligned to Purpose

Discover the principles of dominant logic, frugal engineering, design your business model using logic models, identify and manage risk, and understand real-world application of logic models. Additionally, engage in a peer assignment to reinforce your learning.

Who Are We For?

Understand the competitive landscape, analyze the environment, and implement collaborative strategies. Peer assignments enable you to apply the knowledge gained to real-world scenarios, enhancing your competitive analysis skills.

Where Do We Stand? Making Choices

Explore strategic marketing decision-making and brand development, enabling you to define your promise effectively. Peer assignments provide practical application of marketing principles, ensuring a comprehensive understanding of the topic.

Building Support & Finding Legitimacy

Learn to measure performance effectively, build legitimacy, and communicate meaningfully. Gain insights into using balanced scorecards, dashboards, and meaningful communication to drive the organization forward.

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