Discover how to design and implement effective digital business strategies with the Digital Business Strategy course from the Darden School of Business at the University of Virginia.
Through this comprehensive course, you will learn how to assess digital transformation readiness, analyze industry trends, and evaluate competitors to position your organization strategically. Gain insights into the competitive lifecycle and anticipate future industry trends to inform strategic decisions. Understand the critical function of strategic thinking in the digital age and the role of data and analytics in creating value. Learn how to envision your organization’s desired digital position while ensuring alignment with market trends and organizational strengths. Additionally, you will discover how to generate value-creating offerings, develop the necessary capabilities to execute your digital strategy, and secure sustained value.
By the end of the course, you will be equipped with the knowledge and skills to thrive in the digital age and drive your company's success in a competitive digital landscape.
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The course modules cover the rise of the digital age, platforms in the digital age, competing in the digital age, and appropriating in the digital age. Gain insights into critical strategies and understand the impact of digital technologies on competition.
Explore the rise of the digital age and understand the exponential growth of core strategies, the criticality of data, the power of aggregation, and the eternal challenge of the strategist. Gain insights into setting a baseline and get to know your classmates.
Delve into platforms in the digital age and learn about network externalities, enabling technologies, winner-take-all markets, platform dominance, and competitive lifecycles. Analyze the digital environment to gain a deep understanding of digital platforms.
Understand how to compete in the digital age by deconstructing the value chain, creating new forms of value, developing novel business models, and evolving competitive positions. Formulate a digital position that aligns with market trends and organizational strengths.
Learn about appropriating in the digital age by understanding the changing role of intellectual property, the importance of complementary assets, and the innovation imperative. Specify how to capture value and address the challenges of competing in a digital landscape.
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