This Specialization in Digital Product Management offered by the University of Virginia is designed for both current and aspiring product managers in the digital space. It focuses on applying a portfolio of modern practices to develop products and teams effectively. The program consists of five courses that cover essential aspects of product management in the digital domain. Throughout the specialization, participants will learn to create and manage a team charter that drives alignment and autonomy, lead with actionable design narrative on customers, establish a culture of experimentation with hypothesis-driven development, and incorporate relevant, actionable analytics into their product program.
The courses in this specialization include:
Upon completion, participants will have gained the knowledge and skills necessary to excel in the dynamic field of digital product management, with a focus on modern methodologies and best practices.
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This Specialization comprises five courses covering essential aspects of digital product management, including modern fundamentals, agile methodologies, hypothesis-driven development, agile analytics, and team management.
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
How to evaluate and explain the relevance of concepts and practices from agile development methodologies
How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios
How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes
How to facilitate narrative collaboration with user stories and prototypes
How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them
How to focus your practice of agile by pairing qualitative and quantitative analytics
How to do just enough research when you need it by running design sprints
How to accelerate value delivery by investing in your product pipeline
How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value
How to pair your hypotheses on customer personas and problem with analytics
How to test propositions (a la Lean Startup) so you don’t build features no one wants
How to instrument actionable observation into everything you build (a la Lean UX)
How to select and test agile practices to adaptively improve your team’s practice of agile
How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively
How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile
How to support your team’s transition to agile
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Design an App with Mockitt: Learn to plan and create app prototypes using Wondershare Mockitt in under 2 hours.
Enhance your image editing skills with GIMP as you learn to make precise selections using geometrical shapes, freehand tools, and color-based techniques.
Learn to model simple 3D objects using SketchUp for Web. Explore 3D modeling tools and navigation in this guided project for students, designers, and artists.