To deliver agile outcomes, you have to create focus around user needs and constantly test your ideas. This course from the University of Virginia's Darden School of Business equips you with the skills to drive valuable outcomes, reduce waste, and accelerate value delivery by diagnosing and prioritizing user needs. Through a series of modules, you'll learn how to pair qualitative and quantitative analytics, run design sprints, and invest in your product pipeline. The course provides a strong foundation in hypothesis-driven development, enabling you to create a culture of experimentation and consistently deliver great usability. Whether you're a product manager, designer, or developer, this course will enhance your ability to drive successful outcomes for your users and team.
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This comprehensive course is divided into four modules that cover topics such as diagnosing and prioritizing user needs, usability testing, continuous delivery, and more.
This module introduces the concept of hypothesis-driven development and how it can be applied to your product pipeline. You'll learn about personas, jobs-to-be-done, and how to set up and conduct interviews to gather valuable insights. The module also covers the practice of time boxing and includes a quiz to test your understanding.
This module focuses on reducing waste and increasing wins by testing propositions before building them. You'll explore customer experience mapping, testing demand hypotheses with MVPs, and case studies to understand the practical application of lean startup principles. The module includes insightful interviews with industry experts and a quiz to reinforce your learning.
Consistently delivering great usability is the core focus of this module. You'll delve into a test-driven approach to usability, interface design, usability testing, and learn from interviews with experts in qualitative and quantitative research. The module includes a quiz to assess your understanding and emphasizes the practical application of usability principles.
Investing to move fast is the central theme of this module, covering functional hypotheses, continuous delivery, testing pyramid, and deployment strategies. You'll gain insights from industry experts on test-driven general management, continuous deployment, and creating a friendly environment for continuous deployment. The module concludes with a quiz and a practical exercise on creating and testing a demand/value hypothesis.
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