This master class in Customer Centricity, taught by Professor Jagdish Sheth, provides proven strategies and practical steps for implementing customer-centric practices into your business. Through insightful guidance and recommendations, you will learn how to grow revenue and cut costs by nurturing customer loyalty and advocacy.
Key course highlights include:
Enroll in this course and gain valuable insights to help your business thrive in a customer-centric world.
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This course comprises four modules, delving into customer centricity as a competitive advantage, becoming a trusted advisor, managing customer expectations, and strategies for planned social change.
This module delves into the competitive advantages of customer centricity, emphasizing the importance of customer lifetime value and the challenges organizations face in implementing customer-centric practices. Professor Jagdish Sheth offers insightful videos, articles, and recommendations from industry leaders on successfully implementing customer centricity.
This module explores the transition from being an expert for hire to becoming a trusted advisor, based on interviews with numerous CEOs and chairmans. It highlights the specific attributes of a great advisor, emphasizing integrity, empathy, and big picture thinking, and emphasizes the importance of experiencing adversity in shaping trusted advisors.
Focusing on the management of diverse customer expectations, this module offers strategies such as abandoning, accommodating, and adjusting customer expectations, linking them to profitability outcomes. It emphasizes the significance of shaping customer expectations and provides valuable insights for businesses.
This module highlights the role of corporations in enabling and championing social change through corporate social responsibility. It discusses examples such as environmental sustainability, mindful consumption, and the United Nation’s Sustainable Development Goals, emphasizing the need to understand customers’ predispositions and behaviors for planned social change.
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