This course, offered by Amazon Ads, is designed for digital marketers, advertising professionals, business owners, and marketing students seeking a thorough understanding of retail media and digital advertising.
Students will learn the basics of digital advertising, how to set up and manage campaigns to support retail media strategies, and how to leverage sponsored ads and Amazon Stores to create high-quality campaigns.
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The course modules cover Amazon Advertising Foundations, Retail Media, Advanced Retail Media, Fundamentals of Sponsored Ads, and Sponsored Ads Metrics, Reporting, and Optimization.
This module provides a foundational understanding of Amazon Advertising, covering digital advertising concepts, campaign planning, optimizing performance, and insights into Amazon audiences and retail insights.
This module delves into the strategies and concepts related to retail media, offering advanced insights into leveraging retail media for advertising and reaching relevant audiences.
Advanced Retail Media module explores in-depth concepts and strategies for maximizing the impact of retail media in digital advertising campaigns, focusing on advanced tactics for effective campaigns.
Learn the fundamentals of Sponsored Ads module educates students on choosing targeting strategies, sponsored ad types, campaign objectives, targeting methods, budgeting, and retail readiness optimization.
This module provides insights into Sponsored Ads Metrics, Reporting, and Optimization, covering the evaluation and optimization of sponsored ad campaigns for improved performance.
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