Discover how data science enhances marketing strategy in the Marketing e Data Science course by Fundação Instituto de Administração. This integrated program equips you with the skills to analyze consumer behavior, market trends, and competition, empowering you to make data-driven strategic marketing decisions.
Throughout the course, you'll delve into the role of marketing strategy in market-oriented organizations and the utilization of digital marketing techniques. You'll also gain practical insights into implementing various data analysis methods, programming, and data-driven decision-making.
Join this course to develop a comprehensive understanding of how data science aligns with marketing, enabling you to plan, execute, and optimize marketing strategies using data-driven insights.
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Explore the Marketing e Data Science course modules, covering marketing strategy, consumer behavior in the digital environment, data analysis techniques, and data-driven decision-making for marketing.
Delve into the role of marketing strategy and marketing science in organizational decision-making. Learn to utilize data for strategic marketing decisions and gain insights into the importance of data in marketing strategy.
Gain a deep understanding of marketing in the digital environment and its impact on consumer behavior. Discover how to plan digital marketing strategies and leverage data for enhancing marketing efforts in the digital realm.
Explore various data analysis techniques for monitoring consumer engagement and conversion. Learn to use Python for understanding the customer journey and making informed managerial decisions based on data.
Master techniques for data-driven marketing decision-making related to the marketing mix, including pricing, placement, product, and promotion. Acquire skills to analyze data and make informed decisions for marketing success.
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