Market and Competition in Pricing Strategy

Module 1 delves into the legal aspects of pricing, providing a foundational understanding of the competitive framework and the legal structures related to pricing. Participants will also explore the use of discussion forums to enhance learning and deepen understanding.

Module 2 focuses on predicting competitive reactions, utilizing game theory and value mapping techniques. Participants will gain insights into predicting competitive moves and understanding the dynamics of competitive pricing.

Module 3 explores disrupting markets and engaging in "coopetition," offering strategies to understand and assess competitive price moves, pricing through the product life cycle, and real-world case studies to apply the concepts learned.

Module 4 provides an in-depth understanding of implementing price discrimination in competitive markets, covering customer segmentation strategies, product line pricing, and bundle pricing techniques to optimize revenue in competitive environments.