This master class, led by Professor Jagdish Sheth, offers a comprehensive understanding of gaining a competitive marketing advantage. Through proven strategies and practical steps, you will learn to implement technology, segmentation, differentiation, and positioning into your marketing plan, setting your business apart from the competition.
Explore the value of branding and how it differentiates products, learn the art of market segmentation, understand the significance of creating global brands, and gain insights into how digital technology is transforming marketing. With wisdom and insight from industry leaders, this course is a must for those looking to grow their brand and stay ahead in the competitive market.
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This course covers branding for differential advantage, market segmentation, creating global brands, and the impact of technology on marketing. Gain valuable insights and strategies from Professor Jagdish Sheth to set your business apart in the competitive market.
This course delves into the value of branding and how it creates differential advantage by differentiating products and creating intangible asset value independent of the product. Understand the significance of branding and its impact on product revenue and market positioning.
Learn the art of market segmentation and how to take advantage of market heterogeneity through demographic, psychographic, and lifestyle bases. Gain insights into segmentation by product and price, and understand the importance of tailored strategies for different market segments.
Explore the significance of creating global brands and the essential factors for achieving success in foreign markets. Understand how global brands transcend cultural differences and comply with branding elements across countries, ensuring a consistent and impactful global presence.
Gain insights into how digital technology is transforming marketing. Understand the impact of technology on all aspects of marketing, from product and promotion to pricing and distribution. Learn how technology enables salespeople to become trusted advisors and how it is reshaping advertising and pricing strategies.
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