In Pricing Strategy Optimization, you will gain invaluable insights from global pricing experts to optimize pricing and maximize profits. This Specialization delves into the strategic power of pricing, utilizing BCG's three lenses—cost and economics, customer value, and competition—to equip learners with the skills to set profit-maximizing prices.
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Master the art of strategic pricing with modules covering cost and economics, customer value, market and competition, and practical pricing strategy applications.
Gain insights into how to apply knowledge of basic economics for better pricing decisions. This module covers recognizing opportunities for price discrimination, calculating price elasticities, and analyzing different pricing models to make informed pricing decisions.
Explore customer value applications in pricing products and learn core value-based pricing techniques. This module also delves into measuring customer willingness to pay and understanding consumer psychology to set mutually beneficial prices.
Understand market and competition applications in product pricing, utilizing game theory to influence market pricing. Learn to leverage competitor pricing models and apply strategies for price discrimination in competitive markets.
Discover how to use the three lenses to set an optimal strategic price to maximize revenue. This module also equips learners with the skills to approach a pricing case, analyze tools and data, and recommend a strategic response to real-world pricing situations.
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