Embark on a transformative journey with the Strategic Management course from Copenhagen Business School. This comprehensive offering delves into the evolving realm of business strategy, preparing you to navigate the complexities of the 21st-century business environment.
Throughout the course, you'll explore the shifting dynamics of strategic thinking, emphasizing the impact of advancing technology and globalization on business value and competitive advantage. Discover the significance of consumer perceptions and creativity in shaping successful strategies, challenging conventional notions of business success. Gain insights into the strategic evolution of renowned companies such as Apple, Google, and Microsoft, and learn to recognize and avoid outdated strategic paradigms.
Equip yourself with the expertise to formulate and implement innovative strategies that resonate with contemporary consumer preferences and market dynamics. Embrace the new frontiers of business strategy and unleash your potential for success in the age of creativity and innovation.
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Immerse yourself in a comprehensive exploration of modern business strategy, from understanding the core principles to recognizing the evolution of strategic thinking and preparing for real-world application in the Capstone Project.
Module 1: A 21st Century Approach to Business Strategy
Gain insights into the evolving landscape of business strategy, exploring the influence of creativity, innovation, and consumer perceptions on strategic success. Prepare to navigate the challenges of modern strategic thinking and position yourself for success in a dynamic business environment.
Module 2: What is strategy? And why do we care about it?
Delve into the fundamental concepts of strategy, examining its evolution in response to advancing technology and globalization. Explore renowned thought leaders' perspectives and critique traditional strategic paradigms, preparing to adopt fresher, more effective ideas for strategic success.
Module 3: The Evolution of Strategy...Past Progress, Past Mistakes
Trace the historical evolution of business strategy, learning from past approaches and mistakes to inform your strategic acumen. Explore the military antecedents of business strategy and critique traditional strategic planning, gaining valuable insights for modern strategic thinking.
Module 4: Changing World, Changing Strategies
Examine the shifts in the competitive landscape driven by globalization and technological advancements. Explore the implications of these changes on differentiation strategies and sustainable advantage, equipping yourself to navigate the realities of the globalized world and embrace strategic innovation.
Module 5: Capstone Project Intro -- Strategy in a 21st Century Creative Company
Prepare for the Capstone Project by immersing yourself in the real-world application of strategic management. Gain insights from a 21st-century creative company, e-Types, and explore key considerations and samples of their work, positioning yourself for success in the final assignment.
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