This Specialization on Strategic Management and Innovation offered by Copenhagen Business School is a comprehensive exploration of modern business strategy, design, and innovation. Throughout the program, you will delve into concepts like goal setting, value creation, global integration, and diversification. The Specialization equips you to think strategically in the age of creativity and innovation, preparing you to develop and implement innovative business approaches to gain competitive advantage.
Through a series of courses, you will critique classic theories and frameworks in the context of new business realities, learning to create and defend holistic business strategies in response to realistic case study prompts in the final Capstone Project. The program emphasizes the evolving role of design, user experience, and innovation in shaping competitive advantage, reflecting the changing landscape of business strategy in the 21st century.
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This Specialization consists of four modules tailored specifically for the age of creativity and innovation, equipping you with the skills to think strategically and create holistic business strategies.
The Strategic Management module prepares you to think strategically in the age of creativity and innovation, gearing you up for the challenges of strategy formulation and implementation in a 21st century business. You will learn to recognize and avoid old, tired ideas about strategy, and adapt fresher, better ideas in the context of advancing technology and globalization.
The Strategy Formulation module covers various business strategy topics concerned with firm positioning in different markets, industries, and locations. You will learn to formulate a business strategy that suits the needs and visions of your organization and extrapolate measures to optimize current business strategies.
The Strategy Implementation module focuses on building a toolbox of techniques to execute today's business strategies successfully. You will learn to create objectives and goals, identify organizational structures, leverage company culture, communicate the strategy effectively, and detect and mitigate risks to implementation.
The Capstone Project course revisits the strategy controversy at e-Types and asks you to apply everything you have learned in the Specialization to analyze a new set of strategy cases, ranging in terms of company size, geography, and focus. You will create and defend a holistic business strategy in response to a realistic case study prompt.
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