Welcome to the course "Design Thinking: Discovery Tools" offered by the University of Virginia. This comprehensive course delves into the most important tools from the field of human-centered design, providing designers with the skills to connect with customers on a human level and discover more about potential clients. Through engaging modules, participants will learn to use stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, and ethnographic interviews, among other critical tools.
The course is designed to help participants think creatively and generate innovative ideas by observing and understanding customer behaviors. Each module offers practical insights and tools that can be applied to real-world design challenges. With a focus on connecting with customers on a human level, participants will gain valuable knowledge in using design thinking tools to understand customer needs, develop empathy, and drive creative solutions. Join this course to enhance your design thinking skills and take your creativity to the next level.
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Design Thinking: Discovery Tools covers critical tools such as stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, and ethnographic interviews. Through engaging modules, participants will learn to connect with customers on a human level and think creatively to discover more about potential clients.
Module 1: Stakeholder Map
Module 2: Job to be Done and Ethnographic Interviews
Module 3: Journey Map
Module 4: Personas
Module 5: Value Chain Analysis
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