How to Use the Business Model Canvas for Strategic Analysis

In this 2-hour long project-based course, you will learn to design, analyze, and innovate with the business model canvas. You will be guided through the 9 building blocks that make up the canvas, understanding how strategy determines the approach to each block.

Using a spreadsheet, you will sketch and analyze the business model canvas, applying the concepts to a case study. By the end of the project, you will be empowered to apply the concepts to analyze any organization. This course is ideal for entrepreneurs and innovators seeking a holistic understanding of analyzing a venture and creating a comprehensive strategy. It is also beneficial for intrapreneurs looking to create a venture out of an existing business or analyze their current business. All you need is a business idea you want to implement, and you will be guided through the model step-by-step.

By the end of the project, you will be able to design, analyze, and innovate strategically with the business model canvas.

• Determine the 9 building blocks that make up the business model canvas
• Apply the business model canvas to your organization as you use the concepts from the case study
• Demonstrate how to innovate and make strategic decisions with the business model canvas