New Product Development For Small Businesses and Start-Ups

In this 1 hr 40 mins long project-based course, you will delve into the intricate process of developing new products tailored for small businesses and start-ups. The course equips you with the knowledge and tools necessary to navigate through the idea generation and evaluation processes in product development.

Through a comprehensive approach, you will explore a range of topics, including leveraging an idea generation model and utilizing online resources such as Google Trends and Amazon to refine your product concepts. Furthermore, you will master methods for evaluating your product's potential growth, market segmentation, and competitive landscape.

• Understand the process of developing a new product for start-ups and SMEs.
• Explore idea generation and evaluation using models and online resources.
• Evaluate product concepts through market segmentation, growth potential, and competition analysis.
• Learn to conduct supplier and cost analysis for your product.
• Create a comprehensive plan for the product launch and understand the specifications required.

Upon completion of this course, you will be adept at creating a thorough retrospective plan for product launches, and possess a profound understanding of the nuances and significance of product specifications.