Value Creation Through Innovation

In the module "The Impact of Technology," participants will learn to predict the potential impact of new technology on society and specific applications. The course covers innovation theories, foresight methodology, value chain disruption, and strategy, providing a toolbox for decision-making in technology-driven areas.

The "Innovation & Entrepreneurship - From Basics to Open Innovation" course focuses on the interconnection between entrepreneurial thinking and innovation. It addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing, with a specific emphasis on the IT space.

The "Innovation & Entrepreneurship - From Design Thinking to Funding" course delves into models used in Silicon Valley to grow start-up companies and innovation inside large organizations. It covers design thinking, innovation cycle process, business modeling, and funding, providing participants with the tools and frameworks to develop their business or idea further.

The "Marketing Strategy for Entrepreneurs" module offers a hands-on approach to marketing and sales efforts needed for technology-based companies. It covers basic marketing theories, modern digital marketing issues, and practical assignments to facilitate learning, preparing participants for common marketing and sales efforts.

The "Capstone Value Creation through Innovation" project is the final course of the specialization, where participants will apply the methods introduced in previous courses. The capstone project involves working on a self-selected project, with weekly assignments to demonstrate knowledge and judgment in utilizing the methods and approaches learned throughout the course.