Welcome to the Digital Marketing Institute's Specialization on Digital Marketing Strategy and Planning. This comprehensive program delves into the foundational areas required to excel as a digital strategist in today's dynamic business landscape. Through a series of engaging courses, you will explore the forces shaping modern businesses and learn how an effective digital strategy can fuel growth and success.
Upon completion of the Specialization, you'll receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership. This membership provides access to a wealth of practical resources and keeps you abreast of the latest developments and insights in digital marketing, empowering you to advance your career.
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The course modules cover digital strategy and business opportunity, digital channel planning and e-commerce strategy, and digital leadership and strategy execution, providing a comprehensive understanding of essential digital marketing skills and practices.
Explore how digital, social, and mobile technology are reshaping consumer behavior and presenting new challenges and opportunities for businesses. Gain insights into utilizing digital research, social listening tools, and content marketing principles to effectively engage target audiences.
Discover how to integrate inbound and outbound channels, video advertising on YouTube, web analytics, e-commerce, and social customer service into an effective omnichannel digital marketing strategy. Learn to create a cohesive e-commerce and social customer service approach to enhance the overall customer experience.
Develop strategic thinking skills and understand the concept of Customer Experience (CX) to improve business performance. Learn to execute and communicate an effective digital marketing strategy, and lead and develop high-performing digital teams to drive business success in the digital age.
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