This specialization delves into the complexities of implementing a pricing strategy in the route-to-market and the importance of strategic skepticism. Designed for individuals in consulting, marketing, sales, and business development, this course equips you with the skills to navigate challenges and optimize channel incentives.
The comprehensive curriculum covers:
Enroll in this specialization offered by Emory University to enhance your expertise in channel incentives and strategic decision-making.
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This course comprises three modules covering pricing strategies, strategic skepticism, and direct selling channels. Gain insights into channel incentives and route-to-market optimization to advance your career in marketing and sales.
Delve into the Pricing module to understand the intricacies of pricing conundrums and develop effective strategies to optimize route-to-market.
Explore the Strategic Skepticism module to learn how to protect your firm from channel partner challenges and become adept at strategic skepticism.
Engage with the Direct Selling module to gain insights into incentive structures, explore viable route-to-market opportunities, and understand the dynamics of direct selling channels.
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