Course

Social Media and Digital Marketing Fundamentals

Digital Marketing Institute

Digital Marketing Institute offers the Social Media and Digital Marketing Fundamentals course to equip students with the knowledge and confidence to navigate the evolving digital landscape. This comprehensive program delves into the disruptive effects of digital and mobile technology, emphasizing the core principles of digital marketing and the significance of integrating traditional and digital marketing strategies.

  • Understand the impact of digital, social, and mobile technology on consumer behavior and business operations.
  • Learn how marketers influence behavior and online purchase decisions using digital channels and the Buyer's Journey model.
  • Explore the principles of content marketing to engage audiences and build brand loyalty and advocacy.

Upon completion, students receive a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership to enhance their career prospects. Join the course and unlock opportunities in the dynamic world of digital marketing.

Certificate Available ✔

Get Started / More Info
Social Media and Digital Marketing Fundamentals
Course Modules

The course consists of three modules that cover the digital marketing landscape, digital marketing principles, and content marketing for social. Gain insights into changing consumer behavior, digital marketing concepts, and effective content marketing strategies to thrive in the digital business environment.

Digital Marketing Landscape

New Digital Context• Understand the impact of digital, social, and mobile technology on consumer behavior and business operations.

  • Explore digital consumer behavior and customer expectations.
  • Recognize the disruptive effects of digital technology on the business environment.

Digital Marketing Principles

Key Digital Marketing Concepts• Learn key digital marketing concepts and the principles of the Buyer's Journey model.

  • Understand the integration of traditional and digital marketing strategies.
  • Explore digital marketing tools and aligning the Buyer's Journey with digital channels.

Content Marketing for Social

Content Marketing for Social• Explore various content types and effective content creation tools for social media platforms.

  • Understand content marketing and social listening.
  • Explore blogging, influencer marketing, video, and other content types for social media platforms.

More Marketing Courses

Meta Social Media Marketing

Meta

Meta Social Media Marketing is a comprehensive program designed to equip you with the skills needed to create a successful social media presence on major platforms...

Create an Email Autoresponder Using Mailchimp

Coursera Project Network

Learn to set up an autoresponder on MailChimp, personalize automated emails, and edit subject lines with this 2-hour project-based course.

Introduction to Digital Marketing

University of California, Irvine

This course provides a comprehensive overview of digital marketing, focusing on key strategies and technologies. Students will learn to write SEO keywords, create...

Presentaciones en Canva: crea una presentación de ventas

Coursera Project Network

Create professional sales presentations in Canva. Learn to design compelling visuals, organize persuasive content, and incorporate multimedia for effective communication....