Want to turn your passion for social media into a career? The Meta Social Media Marketing program, offered by Meta, provides a thorough introduction to digital marketing and all major social media platforms. You'll learn to establish an online presence, create engaging social media posts, and run effective ad campaigns using Meta Ads Manager. Upon successful completion, you'll earn a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your expertise to potential employers.
Throughout the program, you'll delve into various aspects of social media marketing, from understanding the landscape of traditional, digital, and social media marketing to evaluating and interpreting the results of your social posts and advertising campaigns. With a focus on Facebook and Instagram, you'll develop job-ready skills essential for a career in this in-demand field.
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The Meta Social Media Marketing program consists of six modules that cover essential aspects of social media marketing, including understanding the landscape, social media management, fundamentals of advertising, Meta advertising, campaign optimization, and a final capstone project.
Understand the landscape of traditional, digital, and social media marketing
Identify KPIs and define your target audience and their customer journey
Choose the right social media platforms and learn to create social media policies
Establish and manage a social media presence
Create a brand, tone, and voice for a social media presence
Manage a content calendar and evaluate the performance of content
Evaluate effective platforms for ad campaigns
Craft compelling visuals and copy for social media ads
Build ads on Facebook and Instagram business accounts
Structure campaigns in Meta Ads Manager
Align ads with marketing objectives and target audience
Set budget, placement, and schedule for ads in Meta Ads Manager
Optimize marketing campaigns using attribution and A/B testing
Analyze dashboards and evaluate ROI from social media marketing efforts
Present and communicate campaign results to a team
Present and communicate campaign results
Become certified as a Meta Digital Marketing Associate
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