Gain the skills to interpret consumer data and extract valuable marketing insights with Emory University's course, "Meaningful Marketing Insights." Through this comprehensive course, you will learn to leverage tools such as exploratory data analysis and regression methods in Microsoft Excel to understand and predict consumer behavior.
Upon completion of this course, you will be equipped to apply these insights to drive marketing strategies and make informed business decisions. Whether you are a marketing professional or aspiring to step into this field, this course will provide you with the essential knowledge and practical skills to excel in the dynamic world of marketing analytics.
Certificate Available ✔
Get Started / More Info
Meaningful Marketing Insights comprises five modules that cover essential topics such as exploratory data analysis, regression methods, and customer valuation. Gain practical skills in Microsoft Excel for marketing analytics.
Meet Dr. Schweidel and get an overview of the course objectives. Learn about the exercises and quizzes, and introduce yourself to the learning community.
Explore data visualization and descriptive statistics, starting with examples from political advertising expenditures and performing arts centers. Understand the organization and analysis of data, with a focus on categorical variables in the motion picture industry.
Continue exploring data visualization and descriptive statistics in Excel, focusing on conditional distributions, qualitative variables, and constructing histograms. Learn common descriptive statistics for quantitative data and work on a survey analysis assignment.
Delve into regression analysis for marketing data, including customer analytics and modeling. Understand customer choices' impact on business decisions, and learn about logit v. probit models through practical examples.
Conclude the course by learning how to translate analysis into action, with demonstrations on customer valuation and inventory management in Excel. Understand the implications of big data on customer value and analyze acquisition and retention strategies.
Prepare for a career in digital marketing and e-commerce with Google's program. Gain in-demand skills, build a portfolio, and access numerous job opportunities in...
This MOOC explores the role of marketing in shaping consumer culture and our lives, prompting critical analysis of our roles as consumers in today's society.
This course explores the transformation of marketing in the digital era, covering content marketing, digital consumer engagement, and journey mapping. Participants...
Learn to optimize your business account on Instagram in this guided project. Gain skills to create and manage a business account, optimize profile information, and...